Comments on: Web 3.0: The Mixing of Mobile Commerce & Social Media? http://blog.MobileStrategyPartners.com/2009/08/29/web-3-0-the-mixing-of-mobile-commerce-social-media/ Strategic insight into mobile commerce Sat, 10 Sep 2011 21:36:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: David Eads http://blog.MobileStrategyPartners.com/2009/08/29/web-3-0-the-mixing-of-mobile-commerce-social-media/comment-page-1/#comment-7 David Eads Thu, 03 Sep 2009 20:00:18 +0000 http://davideads.wordpress.com/?p=177#comment-7 That's the big question everyone struggles with. iPhone users account for 60% or more of the users of most apps. Plus, iPhone usage continues to grow in proportion to other devices, so that percentage is likely to go up. My current opinion is that it's a business decision. You roughly cover 2/3 of the market with your iPhone app. Make it as good as it can possibly be -- this means a native iPhone app in most cases. Then figure out how it makes the most business sense to support your other customers. Mobile web? SMS? Android app? It all depends on the features and your customers. I find the new Facebook application a significant improvement. The previous Facebook app simply didn't work sometimes. I also found it difficult to remember how to use. So far, I find the new app more usable. The APIs provided by Facebook, Twitter and others are also very interesting. I think there are a lot of revenue generating possibilities in letting users share information from within applications to their friends on Twitter and Facebook. ("Hey, I just got 40% off shopping at MobileStore.mobi. You can too in the next 10 minutes. Click here"). Hopefully, someone will come up with a more elegant example than that :-) That’s the big question everyone struggles with. iPhone users account for 60% or more of the users of most apps. Plus, iPhone usage continues to grow in proportion to other devices, so that percentage is likely to go up. My current opinion is that it’s a business decision.

You roughly cover 2/3 of the market with your iPhone app. Make it as good as it can possibly be — this means a native iPhone app in most cases. Then figure out how it makes the most business sense to support your other customers. Mobile web? SMS? Android app? It all depends on the features and your customers.

I find the new Facebook application a significant improvement. The previous Facebook app simply didn’t work sometimes. I also found it difficult to remember how to use. So far, I find the new app more usable.

The APIs provided by Facebook, Twitter and others are also very interesting. I think there are a lot of revenue generating possibilities in letting users share information from within applications to their friends on Twitter and Facebook. (“Hey, I just got 40% off shopping at MobileStore.mobi. You can too in the next 10 minutes. Click here”). Hopefully, someone will come up with a more elegant example than that :-)

]]> By: Mark L http://blog.MobileStrategyPartners.com/2009/08/29/web-3-0-the-mixing-of-mobile-commerce-social-media/comment-page-1/#comment-6 Mark L Thu, 03 Sep 2009 15:47:18 +0000 http://davideads.wordpress.com/?p=177#comment-6 how are you finding the new facebook iphone interface? the question i am struggling with regarding my mobile site is how to use social bookmarking on mobile... linking to twitter/facebook (etc) WAP sites takes the user out of their "iphone app" comfort zone. Wouldn't it be better to use social bookmarks which feed directly into the relevant app? We built a WAP site rather than an app because we wanted to keep it as accessible as possible, but is a WAP site what the market wants?? 65% of our traffic comes from iphone, so surely we have to cater for those users primarily?? how are you finding the new facebook iphone interface? the question i am struggling with regarding my mobile site is how to use social bookmarking on mobile… linking to twitter/facebook (etc) WAP sites takes the user out of their “iphone app” comfort zone. Wouldn’t it be better to use social bookmarks which feed directly into the relevant app? We built a WAP site rather than an app because we wanted to keep it as accessible as possible, but is a WAP site what the market wants?? 65% of our traffic comes from iphone, so surely we have to cater for those users primarily??

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